Video Communication
Performance Audit
Independent Advisory
An independent way to understand how video communication is actually landing with its audience.
- VCPA
Grounded in over 25 years of professional video practice and shaped by direct experience working alongside healthcare and regulated organisations.
Why This Advisory Service Exists
"Not production. No judgement of budget.
No comparison between suppliers.
Focus on purpose, clarity, trust, risk."
Video is common but hard to assess objectively. It often relies on production quality rather than communicative effectiveness. This service removes the guesswork.
We provide an independent layer of analysis to help organizations understand if their video assets are truly serving their strategic purpose.
Audience-Centric View
We look strictly through the lens of your intended audience, ignoring internal biases.
Risk & Trust Assessment
Identify credibility gaps and compliance risks before they impact your reputation.
Objective Scoring
Move beyond 'I like it' to measurable metrics on clarity, pacing, and tone.
Move beyond ‘I like it’
to measurable metrics on clarity, pacing, and tone.
Advisory Services
Choose the depth of analysis that suits your current decision-making needs.
Video Communication
Health Check
Focused review for quick clarity.
$750 AUD
- Review of 1-2 key video assets
- High-level assessment of strengths
- Identification of blind spots
- Communication effectiveness snapshot
- 30-minute consultation call
- Best for clarity before decisions
Performance Audit
(VCPA)
Strategic diagnostic for leadership.
$1,950 AUD
- Review of representative asset set
- Comprehensive 10-category framework
- Scored 1-10 on all dimensions
- Total score /100
- Written report with risk flags
- 60-90 minute executive debrief
Some organisations act internally, some brief existing partners, and
some decide no immediate action is required.
Assessment Framework
We don't just watch your videos; we deconstruct them using a rigorous 10-point diagnostic framework designed to expose effectiveness gaps.
Pre-Review Discovery
We understand your context and strategic goals first.
Audience-Lens Review
Independent analysis without insider assumptions.
Scoring & Reporting
Quantifiable metrics and clear risk identification.
Message Clarity
Audience Alignment
Visual/Audio Fundamentals
Trust & Credibility
Structure & Pacing
Emotional Tone
Consistency
Brand Alignment
Practical Context
Risk & Compliance
Scores are used as diagnostic indicators, not as creative judgement or performance ranking.
How This Advisory Is Best Used
For organisations seeking independent insight. We focus purely on communication effectiveness, giving you the data to make better investment decisions.
Apply Internally
Use the insights to refine internal team workflows and standards.
Brief Suppliers
Give clearer, evidence-based direction to your production partners.
Request Support
Understand exactly where you need extra help before hiring.